Zevvle (pronounced zeh-vul), a new mobile operator in the West Midlands using EE’s network, is putting an end to the £800m wasted each year by 12 million SIM-only customers overpaying for data they don’t use.
The company are shaking up the traditional model, offering a modern take on the classic pay-as-you-go (PAYG). Co-founder and CEO Nick Goodall explains:
“Zevvle customers enjoy lower rates and credit that never expires without worrying about wasting data or rapacious out-of-bundle charges.”
The pricing model is straightforward, with two options, starting from just £2 per month. If you don’t need data, you can enjoy unlimited calls and texts for a very reasonable £5 per month – and the tiered data means users can pay for exactly what they need, crucially with no expiration date on their unused data – meaning that if you buy 20GB and use 1GB, you won’t need to top up your data next month.
Zevvle have also made it easy for households to manage multiple SIMs — something that can be cumbersome where you’d need many logins and payment details. With modern mobile apps on Android and iOS, Zevvle offers a shared account balance and free inter-account calls, offering an ideal solution for people with children, extra phones, tablets, Wi-Fi routers, and even connected cars.
The company is run by Nick and his co-founder, brother Tim Goodall. They started Zevvle after an experience with a major operator which Nick describes as ‘awful’.
“PAYG started with a bang in the 90s, but networks soon realised they could sell under-used data bundles and sting customers with high prices for exceeding their allowance. It doesn’t have to be like that.”
The brothers say they are building the kind of network they want to use: an honest, transparent company with fair pricing and excellent customer service — 3 things that they believe are sorely missing from the industry. By re-thinking how a network is run and building their technology in-house, Zevvle offer lower prices and say they offer a fairer model to their customers.
“There’s a tension in mobile telecoms right now, with mis-aligned incentives,” says Goodall.
“Consumers want a fair deal from a network they can trust, and operators want to sell more data that isn’t used. And it’s consumers that lose out, as evidenced by the report from Citizen’s Advice — 12 million SIM-only customers each waste £63 per year on average.”