Xiaomi Unveil “My Unsung Heroes” Campaign Shot by Steve McCurry on the Mi 10T Pro Handset
Global technology leader Xiaomi announces the “My Unsung Heroes” campaign shot on the Mi 10T Pro handset, in an exclusive collaboration with magnum contemporary photographer Steve McCurry. The company will present works shot by the photographer using the new handset.
Steve McCurry, winner of the Centenary Medal for Lifetime Achievement 2019, is a world renowned photographer with a career spanning over four decades known for his ability to capture raw human elements in each of his images; most notably The Afghan Girl. “Heroines and heroes, from all walks of life, are the backbone in this difficult moment when we all need to toughen up and carry on. I would really want to make a memory to make these faces remembered,” said Steven McCurry.
The new Xiaomi “My Unsung Heroes” campaign is a celebration of gratitude and invites us all to capture the special people and key moments in our lives with the new 108-megapixel AI triple camera with IOS that will ensure each photo lives on with us forever in the highest definition.
“This year is also a good time to express our huge respect and appreciation to those who have been supporting us throughout the hardships. This is why we chose to work with Steve McCurry, a world renowned photographer, to capture portrait images of the unsung heroes in his life using our stellar flagship Mi 10T Pro. This device is created to power your creativity, with its top range 108MP camera, we believe this would bring Steve’s works to another level,” said Shou Zi Chew, President of International, Xiaomi.
The Mi 10T Pro continues the brand’s ultra-high resolution legacy with OIS and 8K video support. But it doesn’t stop there, Mi 10T Pro offers a triple camera setup with a 13MP ultra wide-angle camera and 5MP macro camera, equipping it to capture moments that matter. And with a 20MP front camera, anyone can look their best whether taking a selfie or video-calling a loved one.