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How To Increase Your Website Traffic

Website traffic can be rather elusive. Even if you have a great product, creative content and brilliant visuals, the views just don’t roll in sometimes. Luckily, there are plenty of ways to ensure that your website gets the amount of traffic that it deserves. If you are not too familiar with web design or SEO, there are some very good agencies that offer website traffic help. Here are four ways you can tempt people to visit your website – hopefully, more than once!

Keep Things Simple

Web design and alteration should follow the often repeated business mantra: ‘Keep It Simple, Stupid!’. However, the KISS principle really applies to designing websites that actually draw in traffic. The internet is an often confusing and fractious mess of information. Your website should not contribute to that mess. Instead, you need to cultivate a calm and straightforward sanctuary where everything makes as much sense as possible.

Keeping things simple and straightforward means getting rid of labyrinthine navigational paths – let your visitors get where they want to go without jumping through hoops. Doing so helps drive return visits, which is what every business owner should be aiming for. You should also avoid the employment of too many animations or mixed media elements on your website. Although these can look flashy, they can also distract from what you are actually offering and drive visitors to leave and never return.

Be Open To Change

It can be hard to let go of an aesthetic that you have laboured on for years. Unfortunately, though, hanging onto an old design can doom your website to diminishing visitor numbers. Keeping up with design trends is essential if you want your website to appeal to people. Don’t be afraid to radically redesign your site to take advantage of current or projected trends.

Be Ready To Redesign For SEO

Search Engine Optimisation is the process of making your website stand out from the crowd by ranking high of search engines like Google. Ranking well on search engines can seriously boost your visitor count – after all, people can’t visit your site if they are unable to find it.

What ALTAgency in Coventry advise is a deep dive into the way your website is structured and your content produced. A good agency will pour over all of the data on your website and identify the areas that need optimising. Search Engine Optimisation should affect almost every decision you make about your website – from the metadata contained in images to the way in which your content is written.

Link Your Socials

The more sites that link to your website, the more traffic it will receive. No website should be an island, cut off from the rest of the web. Instead, you should cultivate your website as a hub that connects all of your different social media output together. Linking your socials to your website will draw traffic in and stop your beloved site from being a disconnected artifact floating through dead space.

Lisa Baker is Group Editor for the Need to See IT Publishing Group. Lisa writes about HR, Technology, Health, the Environment and Business.
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