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Virgin Media and O2 tie-up unlikely to trigger merger mania, says Bloomberg Intelligence

  • Lack of viable options likely to curb talks for further mergers in UK telecoms industry
  • The need for more financial scale could push Vodafone and Comcast-owned Sky to turn acquisitive in the midterm.

The joint venture between Virgin Media and O2 that was announced in June probably won’t trigger a wave of U.K. communications-sector M&A, according to new analysis from Bloomberg Intelligence (BI).

BI expects that the merger which created Virgin Media O2, is unlikely to trigger a chain reaction of mergers, due to the fact that there simply aren’t many easy or credible deal options left on the table.

BI believes that Vodafone and Sky may consider combining to create a third infrastructure-based converged-player, but Vodafone’s enterprise-customer bias could be problematic, and Sky’s parent company, US-based conglomerate Comcast, has more pressing domestic issues to deal with. Vodafone might therefore look again at the now privately-held TalkTalk to help boost scale in the broadband market and improve full-fibre economics. Mobile carrier Three looks set with its go-it-alone strategy following the merger with its Irish sibling in early 2020.

A midterm deal between Sky and Virgin-O2 to create a communications behemoth can’t be ruled out, in BI’s view, providing parent companies Telefonica and Liberty with an exit path. BI also expects that interest in ITV is likely low, but it could still be a long term fit for BT or Virgin-O2.

Matthew Bloxham, Senior Analyst for Technology, Media and Internet at Bloomberg Intelligence, said: “Our analysis highlights that there aren’t many more UK telecom deals that make much strategic sense. Out of the deal possibilities we have identified, only a combination of Sky and Vodafone could rival the synergy opportunity created by the merger of Virgin Media and O2.

“Cash-flow generation capacity is becoming more important as investment demands increase to build full-fibre and 5G networks. Acquiring TalkTalk may have given Vodafone better negotiating leverage with full-fibre infrastructure platforms such as Openreach and CityFibre, but the synergy prize would’ve been small. TalkTalk has already significantly cut operating costs.”

Virgin-O2 will rank as the second-biggest U. communications provider by revenue and third by operating free cash-flow, BI’s analysis shows. The financial performance gap with Sky and BT may close over time as merger synergies are realized, and BT’s cash-flow is squeezed by full-fibre capex.

About Bloomberg Intelligence

Bloomberg Intelligence (BI) research delivers an independent perspective providing interactive data and research across industries and global markets, plus ideas into company fundamentals. The BI team of 350 research professionals is here to help clients make more informed decisions in the rapidly moving investment landscape.

BI’s coverage spans all major global markets, more than 135 industries and 2,000 companies, while considering multiple strategic, equity and credit perspectives. In addition, BI has dedicated teams focused on analysing the impact of government policy, litigation and ESG. To learn more please visit

Lisa Baker is Group Editor for the Need to See IT Publishing Group. Lisa writes about HR, Technology, Health, the Environment and Business.
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