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Plastic fantastic – juice® makes plugs from strawberry cartons and removes ALL virgin plastic from entire mobile accessories range

juice® mobile phone accessories manufacturer has succeeded in its mission to remove ALL single use plastic from its products, five months ahead of schedule, becoming the first technology brand to achieve this.

In July 2020, juice® became the first mobile phone accessories manufacturer in the UK to remove all single-use plastic from its packaging.

Impressive BUT the big challenge for the team at juice® for 2022 was to go one step further and remove all single-use plastic from their products, starting with speakers, cables and power banks, followed by core wireless and ‘mains’ range.

EVERYTHING being made by juice® that previously used virgin plastic, is now being made from post-consumer waste collected from oceans, beaches and landfill sites, meaning they no longer make new plastic in any part of the business.

CEO and founder Jolyon Bennett explains:

“We have always wanted to become a trailblazer brand, hugely flying the flag for sustainable technology, and this latest achievement has made us just that. We really hope that this will encourage other companies to follow suit.

“Plugs made from strawberry punnets and speakers made from water bottles….we have 8.3billion tons of waste plastic on the planet so let’s get through it! Every time we make something, that pile goes down.

“And we’re not cutting corners. The juice® products are the same product but manufactured using recycled post-consumer waste plastic. The products perform the same and look the same – the quality remains the same. We are just doing the right thing (for the environment) and seven months in, this decision has proven to be the right one as not only are our Eco products flying off the shelves, but juice® is being recognised again and again for its sustainability initiative.”

Juice has recently squeezed its competition out of the water for its sustainability drive, taking home the titles of Best Accessory Manufacturer and Best Environmental Sustainability Initiative at the Mobile News Awards. This was followed by short listings for Accessory Manufacturer of the Year and Sustainability Initiative of the Year at the Mobile Industry Awards and now the Established Business and the Sustainable Business Award at the Cherwell Business Awards.

The most recent shortlist accolade is for The Lloyds Bank British Business Excellence Awards in The Lloyds Bank Sustainable Business of the Year.

Lisa Baker is Group Editor for the Need to See IT Publishing Group. Lisa writes about HR, Technology, Health, the Environment and Business.
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