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Loughborough set for full fibre boost as CityFibre announces £17m town-wide rollout

CityFibre, the UK’s largest independent full fibre platform, has named Loughborough as the next UK town in line for a multi-million-pound investment in its digital infrastructure – a move that will see it join the nation’s growing list of full fibre enabled communities.

CityFibre is set to invest £17m in a new town-wide network that will bring fast and reliable full fibre-enabled internet services within reach of almost every home and business in Loughborough.

Across the UK, CityFibre is building new and better digital infrastructure for up to eight million homes and businesses through its nationwide full fibre rollout.

Full fibre networks, unlike many of the copper-based ‘fibre broadband’ services available today, use 100% fibre optic technology to carry data at light speed all the way from the home to the point of connection. This gives users speeds of up to 1,000 Mbps for upload and download, near limitless bandwidth and connectivity users can depend on.

A full fibre connection also goes far beyond simply enabling access to the latest entertainment at lightning speed. As an essential digital utility, full fibre boosts households and businesses alike, with experts saying it will drive a range of economic benefits, such as making us more productive and innovative.

Construction work on the full fibre network in Loughborough will begin in the Storer area. As work is completed in each neighbourhood, CityFibre will designate the homes ‘ready for service’, which means residents can choose to connect to full fibre-enabled broadband services when they go live in their area.

As Area Manager, James Cushing will be responsible for overseeing the project, while also acting as the main point of contact for all stakeholders.

James said: “We’re excited to get to work on Loughborough’s town-wide full fibre network, which will transform the town’s digital capabilities for decades to come. From smooth streaming when watching movies at home to buffer-free calls at the office, we cannot wait for residents and businesses to reap the many benefits of full fibre technology.”

Cllr Pam Posnett, Cabinet Member for Community and Staff Relations at Leicestershire County Council, added: “This is a great boost for Loughborough residents, helping people to work and connect with others. Leicestershire is growing, which is why we have delivered superfast speeds to more than 75,000 premises and are working with Building Digital UK to roll out Gigabit broadband, enabling families and the community to have access to fast and reliable broadband.”

In Loughborough, services will be available from an increasing range of broadband providers. Across the UK, CityFibre is already working with launch partner Vodafone to supply full fibre infrastructure for customers on selected Vodafone Pro Broadband plans, while TalkTalk, IDNet, Giganet, Zen and other providers are expected to join the network soon.

Residents interested in giving their home broadband a boost can find out more about the build and register their interest at

Lisa Baker is Group Editor for the Need to See IT Publishing Group. Lisa writes about HR, Technology, Health, the Environment and Business.
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