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South Africa’s CMC Networks Names Ilex Content Strategies As Its Marketing and Communications Agency of Record

The Tier 1 communications service provider has selected Ilex to support the growth of its AI, Cloud, EDGE, and networking solutions across Africa, the Middle East and around the world.

CMC Networks, a global Tier 1 service provider, has selected Ilex Content Strategies, a global B2B marketing and communications agency, to accelerate the growth of its carrier and enterprise services in Africa, the Middle East and across its global footprint. Ilex will develop CMC Networks’ messaging and brand narrative and support its global marketing and communications with content creation, inbound marketing, sales enablement, and borderless PR.

CMC Networks accelerates digital transformation in the most challenging markets in the world. It has been innovating in Africa, the Middle East and beyond for 30 years with experience in delivering AI, cloud, cybersecurity, EDGE, Software Defined Networking (SDN), virtualisation and a range of advanced connectivity solutions. CMC Networks’ majority shareholders are The Carlyle Group, a global investment firm with $222 billion of assets under management across 365 investment vehicles.

“We are taking CMC Networks to another level and part of this is telling our story and sharing the amazing work our team is doing for customers in some of the most challenging markets in the world. It is critical that we increase awareness of the innovation we are delivering every day in markets across Africa and the Middle East,” said Marisa Trisolino, CEO at CMC Networks. “Ilex has a track record of building brands and helping B2B organisations accelerate their growth locally and globally. We were impressed with Ilex’s market knowledge and the speed that they were able to understand our business and have an immediate impact on how we communicate. Ilex is really an extension of our team and the marketing partner we need.”

Ilex Content Strategies was founded in 2012 and serves B2B technology and telecoms clients in Asia, Africa, Australia, Europe and North America. It provides marketing strategy, borderless PR, inbound marketing, content creation, and sales enablement globally. Ilex serves B2B companies in cybersecurity, cloud, digital infrastructure, mobile, Software-as-a-Service (SaaS) and telecoms. Its clients range from billion-dollar global businesses through to local and regional innovators and start-ups.

“CMC Networks has been innovating in Africa for more than two decades and there’s a huge opportunity to help more organisations globally benefit from its unique solutions. Ilex is focused on delivering the CMC Networks story across local African markets while helping it to grow its enterprise business internationally. We want global businesses to know that they have a trusted partner on the ground in Africa and the Middle East that can match local knowledge with world-class solutions,” said Lucia Barbato, CEO at Ilex Content Strategies. “Africa is not playing catch up in terms of technological innovation. CMC Networks shows that there is innovation happening in Africa that it can share with the world.”

CMC Networks was shortlisted for “Best Network Technology & Software Development” at the Global Carrier Awards 2022 for its Flex-Edge solution. Flex-Edge combines virtualisation, SD-WAN, network security and cloud to overcome local market challenges and rapidly deploy network services across 51 African countries. It enables enterprises to rollout network services without needing to ship equipment or be physically present in-country, solving logistical challenges in Africa.


About Ilex Content Strategies

Ilex Content Strategies is a global B2B marketing consultancy and full-service agency specialised in the B2B Technology and Telecoms sector. We serve start-ups through to billion-dollar businesses in Asia, the Middle East, Africa, Europe, and the Americas.

Ilex combines the right mix of Marketing Consultancy, Editorial Content, Global PR & AR, Social Media and Sales Enablement to meet your business objectives. We have had proven success delivering local and global marketing & communications campaigns that drive recognition and accelerate growth.

At Ilex, we use compelling content to give our clients the multiple touch points they need to influence their audiences and drive sales. We provide an entire ecosystem of content, communications and marketing support that makes it simple for our clients to communicate innovation and own a lasting story. Offline or online, we put content first to make marketing and communications efficient and effective.

About CMC Networks

CMC Networks is a global Tier 1 service provider that enables and accelerates the digital transformation in the most challenging markets in the world. Headquartered in South Africa and providing services for over 30 years, it combines network reach across six continents with innovation in AI, cloud, cybersecurity, EDGE, SDN, virtualization, and a range of services to solve local enterprise challenges with world-class solutions.

CMC provides data communications to Carriers, Governments, Multinationals, and various non-profit organizations, operating in excess of 110 Service Locations providing a cost-effective, scalable and resilient network.

CMC Networks has the largest pan-African network servicing 51 out of 54 countries in Africa and 12 countries in the Middle East, plus regional hubs in key interconnect locations across Europe, UK, the Americas and Asia Pacific. CMC’s majority shareholders are The Carlyle Group, a global investment firm with $222 billion of assets under management across 365 investment vehicles.

Lisa Baker is Group Editor for the Need to See IT Publishing Group. Lisa writes about HR, Technology, Health, the Environment and Business.
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