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Lyca Mobile freezes prices amidst industry hikes for mobile customers

Lyca Mobile, the world’s largest mobile virtual network operator (MVNO), has announced a freeze on prices amidst industry-wide hikes.

The move, which is guaranteed for at least 6-months, comes as a number of mobile and broadband operators in the UK introduce price hikes from April 2023 – with some customers facing an increase of up to 17.3% on their bill.

Lyca Mobile is urging mobile customers to check their plans and switch providers as costs continue to rise for households on multiple fronts. According to Uswitch research, an estimated 5.5 million mobile users are out of contract on a pay monthly deal, meaning now is the perfect time to reassess options and save money.

Lyca Mobile research reveals that 73% of UK mobile users who are considering switching providers said that getting better value elsewhere is their principal motive. Furthermore, as inflation soars and prices rise, loyalty to the big four MNOS is at risk, as over half of customers (56%) believe they could find better value deals elsewhere[1].

Offers for Lyca Mobile customers range from just £5 for 3GB of data, to £10 for 20GB of data, or £25 for unlimited data. All 30-day plans include UK minutes and texts, and many also include international minutes to over 40 destinations. Flash sales for new customers offer connectivity for as little as £1 for three months (rising to £5 after) – and all plans are contract-free. So users have total flexibility to upgrade, downgrade or leave at any time.

Lyca Mobile chairman, Allirajah Subaskaran, says: “As households across the country face rising costs,  the last thing they need is to see their mobile bills go up. But consumers can and should take action, seeking better value from their mobile providers during these uncertain times.

We know that millions of customers in the UK who are being hit with price hikes are actually out of contract. With savings being top of mind for cash-strapped consumers, we’re set to see a major shake-up in the mobile sector as customers vote with their feet and seek out new deals with companies who aren’t raising prices in what is already a difficult time for customers up and down the country.”


About Lyca Mobile

Lyca Mobile is the world’s largest mobile virtual network operator, operating in 22 countries across five continents – including the UK, USA, large parts of Europe and Africa (where it operates as an MNO in Uganda). It is the market leader in the prepaid mobile calls market, with over 16 million customers worldwide and a new one joining every two seconds.

Lyca Mobile was awarded What Mobile’s 2022’s ‘Best MVNO’ award and was named the 4th best MVNO worldwide by Mobile Magazine. Known for keeping customers connected to loved ones at the lowest possible price, it was also awarded the ‘Most Successful MVNO’ of 2020 at the MVNOs World Congress and maintains a score of 4.6* on Trustpilot.

Lyca Mobile is part of Lyca Group, a British multinational corporation delivering low-cost, high-quality products and services to communities across the globe. Since Lyca Mobile’s founding in 2006, a number of additional products and services have been added to Lyca Group’s portfolio, diversifying its offering across Telecommunications, Entertainment, Travel and Tourism, Healthcare, Media, Technology, Financial Services, Marketing and Hospitality.  

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  1.  Lyca Mobile and Censuswide surveyed 1,012 UK mobile users between the 19th May and the 1st June 2022. All mobile users surveyed are contract customers of Vodafone, O2, EE, and Three, and aged 18 or over.
Lisa Baker is Group Editor for the Need to See IT Publishing Group. Lisa writes about HR, Technology, Health, the Environment and Business.
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