Independent PR agency Tim Reid Media has completed an awards hat-trick after winning the Social Purpose Campaign category at the 2026 CIPR Excellence Awards for its pro bono Chinook Justice Campaign. 

The judges praised the campaign for placing “the forgotten voices of the bereaved grown-up children left behind by the Chinook helicopter crash” at its heart, describing the work as “always human, gently innovative, respectful and powerful.”

They added: “A well-deserved winner demonstrating the power of social justice.”

The campaign helped secure the first face-to-face political engagement between government ministers and the Chinook families in 31 years, while generating national media coverage and renewed public attention around the families’ long-running search for answers.

The CIPR success completes a remarkable awards hat-trick for Tim Reid Media in 2026. Earlier this year, the agency won Gold at the PRmoment Awards for the Chinook Justice Campaign as well as winning at the global creative Indie Awards, recognising outstanding independent agencies from around the world.

Tim Reid, founder of Tim Reid Media, said: “To have this campaign recognised by three major industry awards in one year is incredibly humbling, but the real credit belongs to the Chinook families. For more than three decades they have shown extraordinary determination, dignity and resilience in their pursuit of the truth. We’re proud to have helped ensure their voices are finally being heard.”

Tim was joined at the lavish award’s ceremony in London by Susan Phoenix whose husband was killed in the 1994 crash.

Next week, the families head to the High Court in London as part of their bid for a Judicial Review.