O2 Business is today announcing the launch of its new partner programme, All Blue, which offers an enhanced range of benefits and tools designed to support O2 partners to further grow their business, win new customers and deliver best-in-class customer service.

The All Blue Partner Programme has been designed to make it easier for partners to collaborate and integrate with O2’s existing expertise and suite of services, as well as helping partners to discover new benefits and tools that help them to further innovate, drive customer demand and boost profitability.

All partners will receive access to O2’s core suite of benefits and support services, including SMB strategy and planning, customer value management programmes, online training, market-leading tariffs and propositions, customer value management and data insights.

The programme is then made up of three tiers– Engage, Inspire and Excel – which provide different levels of support and benefits to meet the varying needs of O2’s UK partner network, ranging from marketing consultancy and funding to demand generation and commercial support, insights and data analysis and access to exclusive networking opportunities and events.

Support and benefits available across the three tiers include:

• Engage – For partners looking to grow with O2, providing access to benefits including marketing consultancy, partner insights access and compliance support
• Inspire – For partners looking to take their business to the next level with O2 including access to marketing funding, networking sessions and expert advice
• Excel – For larger, more established partners who are able to take advantage of enhanced benefits including sales process analysis, extra operations support, greater data access, 1-2-1 training and more.

Gary Hill, Head of O2 Partners said: “We are proud to work with a network of hugely talented and trusted partners who support us in providing outstanding customer support and services. It’s been a hugely challenging period for many of our business customers, and our partners have shown great determination and resilience to continue to serve and adapt to our customers’ needs.

“Through the launch of this new partner programme we are able to offer more tailored benefits and services to meet the varying needs of our partners helping them to access value added services to further grow their business and support their customers.”

Martin Lauer, CEO of The One Point, added: “The One Point are really looking forward to working even more closely with O2 as part of the new All Blue partner programme.  Our partnership with O2 is incredibly important to us and we are looking to continue our growth alongside utilising all the new tools available to us under the programme.”

Each year, O2 celebrates its Partner achievements at the All Blue Partner Awards with rewards available for organisations that provide consistently outstanding, world-class customer support and service as well a high level of digital knowledge and expertise.

To find out more about O2’s partners and how to become one, visit the website here.